Privacy policy
Privacy and Cookie Policy
At **Fight Co**, we take every level of protection to ensure that your data remains safe within our systems. All personal information provided to and held by us will be treated as strictly private and confidential.
### Lawful Reason for Processing
We record your personal data for the primary purpose of providing you with martial arts and other sports clothing & equipment. We also process data to improve our website experience and advertising effectiveness through analytics and measurement tools.
### The Right to be Informed
We will only use and disclose information that we hold about you in the normal course of providing quotations, arranging subsequent purchases, or improving our digital services. We may carry out various checks and pass your details to others for reasons that may include:
* Identity and Sanction checks
* Information exchanges with the Police
* Working with fraud prevention agencies and registers
* **Analytics and Advertising Partners:** We share hashed, anonymised data with partners like Google to measure ad performance (see "Google Analytics & User-Provided Data" below).
### Consent
We will not contact you in respect of other services that we offer unless we have obtained your consent to do so. You can stop this consent at any time by giving us notice. We will not disclose any information to any other parties without your consent unless required to do so by law.
### The Right to Access
All of our customers have the right to access the data that we hold. Most customers can access their data through their personal online account. Data can also be provided to you as a series of PDF documents via email or in paper format upon request. We will provide this information within 30 days free of charge, unless the request is manifestly unfounded or excessive.
### Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We use encryption technology for all electronic transactions.
### Rights of Rectification, Erasure, and Restriction
* **Rectification:** We will take immediate steps to correct any errors in your data.
* **Erasure:** We will erase your contact data upon request, provided it does not conflict with legal or regulatory obligations.
* **Restriction:** If you wish to restrict the use of your data, we will act in accordance with your wishes. We may anonymise data for the purpose of developing new products.
### Data Portability
We will supply your data to other persons or organisations at your request within 14 days in an electronic format.
### Automated Decision-Making and Profiling
We use data to improve your experience and show you relevant products (profiling for marketing). However, Fight Co does not use automated decision-making processes that produce legal effects or similarly significantly affect you.
### Google Analytics & User-Provided Data
Our website uses **Google Analytics (GA4)** to analyse website traffic and improve our marketing.
* **User-Provided Data Collection:** We have enabled features that allow Google Analytics to collect user-provided data (such as hashed email addresses, phone numbers, names, or addresses) from our website.
* **Purpose:** This data is **hashed** (a process that protects your privacy by turning your information into a string of characters) before being sent to Google. It is used to provide better "Enhanced Conversions" and cross-device measurement to help us understand how users interact with our site.
* **Opt-Out:** You can opt-out of Google Analytics tracking by using a browser add-on or by adjusting your cookie preferences on our site. Google's privacy policy is available at: https://policies.google.com/privacy.
### Cookies
Our website uses cookies. A cookie is a file containing an identifier stored by your browser.
* **Session Cookies:** Deleted when you close your browser; used to track you as you navigate and manage your shopping basket.
* **Persistent Cookies:** Remain until deleted; used to recognise you when you return and remember your preferences.
* **Third-Party Cookies:** We use Google Analytics cookies to generate reports about website use.
### Text Marketing Terms and Conditions
By entering your phone number in the checkout, subscribing via a form, or using a keyword, you agree to receive text notifications (e.g., abandoned cart reminders) and marketing offers. Consent is not a condition of purchase. Your phone number, name, and purchase info will be shared with our SMS platform, "SMSBump Inc." Reply **STOP** to any message to unsubscribe.
### Contact Information
If you have any questions or wish to object to how we handle your data, please contact:
**Name:** Mr M Radford
**Address:** Fight Co, Unit 25, Moat House Square, Thorpe Arch Estate, Wetherby, LS23 7FB
**Email:** info@fightco.co.uk
You also have the right to complain to the **Information Commissioner’s Office (ICO)**:
* Website: https://ico.org.uk/
* Helpline: 0303 123 1113
**Note:** Ensure your website's **Cookie Consent Banner** allows users to accept or decline "Advertising" or "Marketing" cookies. Under UK GDPR, you should only send this user-provided data to Google if the user has consented to marketing/analytical cookies.
